Korean cosmetics are a hit in Asia and quite impressively, they are conquering the Western lands as well with similar prominence.
Visit a beauty shop and Korean cosmetics can never be omitted. Their prominence goes beyond the Korean borders. With the broad fame of Korean pop culture, Koreans' influence on other people has gone a long way - from fashion statements, to hairstyles, to cosmetics, and more.
A number of Korean cosmetic brands are still young in the market, but they have been accepted so easily that their counterparts have been dramatically challenged. In fact in 2009, Korea's cosmetics industry increased 12.5% to US$6.4 billion.
Top Korean cosmetic brands like The Face Shop, Missha, Skinfood, and Innisfree are all produced from pure, natural ingredients, which make them all the more appealing to beauty aficionados. They are beautifully and fashionably packaged that women are so attracted to them. This kind of packaging is deemed highly necessary for trendy women.
The high spending on cosmetics and skincare products in Korea are never a question as being physically gorgeous is a great deal to South Koreans. And because they have form of set the standards for what beauty should be - fresh-looking, chiseled face, flawless and translucent skin -, other Asians are looking up to, copying them.
You can see how a deal of Asian women are going crazy for over Korean products. One obvious edge of Korean cosmetics over their competitors is the price. Apparently, Korean cosmetics have a lower price than other top Asian and Western brands yet promise the same or even better results. Furthermore, Korean cosmetics are cheap as they adopt a simplified distribution scheme (from headquarters straight to distribution outlets) thereby lowering operational costs.
Korean cosmetics have built their niche all over the world so that Korea's image has gone from kimchi to everything.
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